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The latest news in PR and content marketing
Articles
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How Businesses’ Cybersecurity Stance Became a Part of Branding
Cybersecurity has shifted from an IT issue to an essential brand pillar. Consumers expect that their personal information will remain confidential and safe from exploitation. As a result, they want to know the technology and practices in place to safeguard their data. Privacy is a priority. Businesses are responding by shifting their approach to cybersecurity.…
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Marketing Lessons We Can Learn From the Fast-Food Industry
The fast-food industry is home to some of the strongest, most recognizable brands and household names. It’s also a fiercely competitive field that forges the most skilled marketers. Therefore, the fast-food industry has become a source of inspiration for marketers when they need to refresh their knowledge of effective marketing. Companies in almost every industry…
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How to Implement Neuromarketing Techniques in Your Strategies
Cracking the code of human behavior is a never-ending task. Conventional factors such as need, price, and brand familiarity influence people’s choices. However, we’ve also long known that plain old basic biological factors influence customers’ choices. The biology, or more specifically, the neurological impulses, is the tricky bit to predict. Fortunately, there is a specialised…