Search Engine Optimization, or SEO, is necessary for a business’s success today. It will not only lead to higher conversion rates. It will also help you reach more people and increase user engagement rates. Therefore, it is a must if your goal is to grow your online business.
But as you might have guessed, SEO is not simple. If you are a beginner and don’t know where to start, it is best to hire an SEO expert to create a suitable SEO strategy for your organization.
But if you want to learn more about SEO and digital marketing, you are in the right place. Before we go any further, you should understand that there are two types of SEO. Most people are familiar with on-page SEO. But off-page SEO is crucial for promoting a business. Let’s explore the latter and learn why every eCommerce website should focus on off-page SEO!
Why you need off-page SEO
A solid digital marketing plan is unimaginable without off-page SEO. Ranking higher in the search results involves off-page SEO because search engines are very interested in what other users and organizations say about your company and everything related to it. It is clear that the best way to improve your reputation is to focus on off-page SEO.
Once you rank higher in the search engine results, the traffic to your website should increase, leading to more conversions. And it all starts with off-page SEO!
Off-page SEO strategies
1. Use the social media
Social media is a part of everyday life; almost everyone uses a social media platform of their choice. Brands are very aware of this, and most have impeccable social media profiles led by professionals. As you might have guessed, social media is the perfect place to grow your brand’s visibility and reputation. But how can you do that?
First, your social media profile should look polished, professional, and eye-catching. Invest in content creation and allow your followers to interact with the brand. Start by hosting giveaways and competitions. Furthermore, look into influencer marketing. Various companies now prefer collaborations with micro-influencers because they have a loyal following that trusts their recommendations.
2. Make guest posts
Publishing guest posts on other websites related to your business is an easy way to create links to your webpage. Additionally, it will increase the traffic and visitor number. The quality of the text needs to be high. If you are the author of the guest posts, focus on value, uniqueness, and engagement. While popular topics always attract more readers, remember to keep them related to your business.
Consider writing about your services and products, but make it as compelling as possible. You don’t have to advertise your business openly. Instead, make it subtle but intriguing so that a reader can click on your website link to learn more.
3. Encourage reviews
Did you know that 95% of users read reviews before they decide to buy a product? Motivate your customers to share their opinion on the products or services they purchased. Make it easy for them to type in and publish their experience with your business. You can offer them gifts with the next purchase or a discount for every review.
Video reviews on social media platforms like TikTok and Instagram can boost your visibility and make your company go viral. Think about creating a custom hashtag for all reviews, so your audience can easily find them.
Reviews are huge when it comes to SEO. Search engines will push up the websites that contain reviews and give them a higher ranking. Additionally, every comment is full of keywords related to your business, leading to more visitors dropping by the webpage.
4. Podcast as a digital marketing strategy
The popularity of podcasts has been on a steady rise for years now. Let’s use Spotify as an example. They have 32.5 million podcast listeners every month. Various businesses have recognized the potential of podcasts and are implementing them in their digital marketing strategy. The best part is that Google indexes the podcasts (and transcriptions), which can help with the search engine ranking.
Remember always to post the transcripts of the episodes because they contain useful keywords. Some tools can turn the audio file into text within minutes. But those of you who plan on posting the podcast content as a blog entry should always hire someone to go through the transcript and fix possible errors.
A large number of businesses haven’t tapped into the podcast world at the moment, which can give you a serious advantage over your competition. Just remember to keep it fresh, unique, and informative. The audience is always eager to learn something new.