Even though it has been around for years now, TikTok is still growing and expanding faster than other social media platforms. It reached 1 billion users in 2021, and that number is increasing as we speak. TikTok changed the marketing world since many brands discovered all the benefits of advertising on this platform.
Going viral on TikTok is not only achievable but also incredibly fun. However, having a solid strategy in place can help a lot. So if you want to get more exposure to your brand on this social media platform, keep reading!
1. Have a business account
TikTok understands the need for a business account and already has all the tools you could need to monitor the success of your videos and campaigns in real-time. A business account tracks the basics, such as the number of views, likes, and shares. But most importantly, it can tell you a lot about your audience. This data will come in handy in future evaluations of your marketing strategy.
A business account allows you to add even more information about your brand. For instance, your followers will be just a click away from your official website, Instagram profile, email, etc. Plus, you will know where your audience comes from, their age range, etc. It can help you tailor your content to reach more users over time.
2. Partnering with influencers
We can’t deny the power of the influencers. They are the driving force behind some of the current global trends. Many brands, big or small, are aware of the importance of influencer marketing. The perfect example is Maybelline. They had a rough patch in terms of marketing a couple of years back. Now they are all over TikTok.
And how do you find the right influencer that can put your brand in the limelight? Micro-influencers are just as important as the big ones. Sometimes they can bring more users to your profile than someone known for collaborating with many brands. Look through the videos and find a person who fits your niche and is willing to give their honest opinion about your product or service.
3. All about viral challenges
TikTok used to be all about dance challenges. But don’t worry if you don’t like showing off your moves in front of the camera. New challenges pop up every week on TikTok, and most don’t include dancing. But remember that you can always add your personality to a dance challenge and make it the perfect advertisement for your business.
Some brands like MAC even started their viral challenge. Its success shocked everyone, including the MAC marketing team. The goal of this challenge was to introduce MAC to Gen Z. MAC was legendary in the 1990s. However, they fell off the map in the last couple of years. But their plan worked! The #YouOwnIt hashtag received more than 2.3 billion views, and the challenge is probably one of the most successful ones in the history of TikTok.
4. Variety of ads
Remember that your TikTok content should always be fresh. Keeping up with the trends is fundamental, but having a business account allows you to use various types of ads. For instance, in-feed ads are the most common. Brands use them to get exposure, promote particular hashtags, or even start entire campaigns with the help of a single video. The audience can interact with it, which makes it organic.
Then there are top-view ads that are perfect for businesses just starting on TikTok or for smaller brands looking for exposure. These ads are a priority and often appear as soon as a user launches TikTok. The best part about the top-view ads is the reach. If you are trying to tap into a different audience or want to promote your products on the other side of the globe, top-view ads are a perfect choice.