Understanding the Different Types of Digital Marketing

With the rise of technology, digital marketing is now a crucial part of every marketing strategy. It created numerous options for organizations of all sizes to promote their products or services to people who might be interested in them and enabled new ways to communicate with target audiences. Many types of digital marketing could be beneficial to your business.

Some of them are closely related to each other, so it is recommended that you implement those types together. But before you choose which type of digital marketing you want to use, always think ahead and imagine the possible outcomes.

Let’s start exploring the exciting world of digital marketing!

Search engine marketing

If you have been in the world of marketing for some time, there is no way you haven’t heard about search engine marketing. Essentially, the goal of this type of digital marketing is to improve your website’s search engine ranking. Therefore, your business will appear at the top of the page when someone searches for a specific keyword.

Search Engine Optimization, or SEO, is the driving force behind this type of digital marketing. SEO includes creating content you know your potential audience is searching for on Google, Bing, DuckDuckGo, etc. The content should be optimized, but remember – it takes time to create content that stands out from the competition. Be patient and stay informed about all the changes in Google’s algorithm.

Email marketing

Even though email marketing has been around for quite a while, it remains at the very top of the digital marketing types because of its effectiveness. 64% of small businesses use newsletters as a part of their marketing campaign, and you should do so too. Besides informing your customers about sales and discounts, you can share links to educational and valuable content.

But building an email list could be tricky. You could give your audience a reason to subscribe to your newsletter. Consider including an eBook, free templates, and other downloadables when they sign up.

Reaching out to the people on your email list frequently will ensure that your brand is visible. You will also build long-lasting relationships with them. Additionally, no algorithms could influence the effectiveness of email marketing. Keep in mind your newsletters need to be well-designed and readable. Pay close attention to the subjects because that makes someone open your email.  

Social media marketing

Probably the best part of social media marketing is engaging with your audience in real time and discovering their specific needs. Doing this is hard when you use print or TV ads. You can use any available social media platform to promote your business and keep in touch with your customers. Most brands are active on at least two platforms and use them almost daily.

You can grow the number of your followers completely organically, but there are paid ads too. Facebook Ads have come a long way in the last decade and now can reach a specific group of people. Your followers may also help by sharing your content or commenting on your posts.

Remember that even though social media marketing might seem straightforward, you still need to have a marketing strategy. Consistency is the key here, so don’t give up straight away. Build the visibility and reputation of your brand by being active and approachable on platforms such as Instagram, Facebook, TikTok, Pinterest, etc.

Influencer marketing

The rise of social media resulted in a new type of digital promotion: influencer marketing. A brand partners up with an influencer, and that person promotes the products or services on their social media profiles. Influencers often have huge audiences who might check out your website, thus increasing the number of visits and conversions.

Today, influencers can essentially build a brand by featuring it on their profiles. However, you should be careful about who you want to collaborate with. Influencers with millions of followers have high rates and occasionally fail to deliver the desired results. Sometimes it is better to hire a micro-influencer with fewer followers, and we’ll explain why.

Large influencers are not flawless and could be losing their credibility among users. For instance, Kim Kardashian collaborated with a brand called Duchesnay. She promoted their morning sickness drug but forgot to mention the side effects. Kardashian listed the benefits only, which sparked a debate, and even FDA got involved. She had to take down the post.  

On the other hand, micro-influencers have a loyal group of followers who trust their reviews and recommendations. Their posts rarely read like direct advertisements. Plus, they are very engaged with their followers. Create a list of influencers that fit your brand and get in touch with them. They should be in the same niche as your brand. Strike up a conversation with them and talk about possible collaborations.