A new year always brings fresh content marketing trends that reflect the current state of society. We have experienced a significant shift in the marketing world in the last two years, and businesses of all sizes had to adapt quickly.
This year, we won’t be making massive changes. Instead, content marketing will be all about improving the current strategies with just a touch of creativity. Of course, not every trend will work for your brand as many factors are in that equation.
Here is a list of more general content marketing trends that could work for any business:
1. More interactive content
If you are having trouble keeping your audience on the website or social media profiles, interactive content is the solution to this problem. Brands already use polls and quizzes to engage with their customers, and you should do it too.
Interactive content is the marketing trend to watch in 2022 because it has the potential to help you get to know your audience and learn more about them. But remember to keep things exciting, so think outside the box.
Create eBooks and interactive infographics that will be easily accessible on your landing page. Adding animation is always a good idea. Interactive content should be visible because that guarantees your audience will click on it.
2. Mastering the video marketing
TikTok is among the fastest growing social media platforms right now, and it helped launch numerous small businesses around the world. Instagram is keeping up with this trend with a new feature – the reels.
Content creators have embraced the video marketing format and are doing amazing things right now. Videos can create a better connection with the audience, especially if you make short clips that get to the point quickly.
The content needs to be of value to a viewer, so make sure it is informative and educational. Of course, including a call to action is recommended too. Proper video marketing could generate leads and introduce a business to a new demographic.
3. Learn more about empathetic marketing
The marketing world did change quite a bit in the last couple of years. Brands are now focusing on getting to know their customers better and listening to their needs.
This new approach is called empathetic marketing, and it is all about creating meaningful relationships between brands and their audience. A customer is not just a customer anymore, but they are a part of a big family.
Empathetic marketing can help you create a better strategy for 2022. While it is a new term for some, this concept is not complicated at all. Exploring it could boost your brand because you will become a trustworthy source of information.
4. Take your infographics to a whole new level
Running several social media profiles and a website means you are making different types of content. But remember that blog posts are still important as they drive a lot of traffic to your business. On the other hand, some don’t have time to sit down and read a lengthy block of text.
If you want to grab their attention, infographics are the way to go. This content can be highly educational, but don’t forget about the overall design. A potential customer needs to learn as much as possible about your brand by simply glancing at an infographic.
Include accurate data and interesting facts in your infographics. They need to be visually appealing and get your message across. Put a lot of thought into your designs, and you will improve the communication between your brand and the audience.
5. Explore the world of podcasting
Podcasts have been around for years now, but their popularity is still on a steady rise. According to a study conducted by Edison Research and Triton Digital, 57% of Americans have listened to at least one podcast episode in 2021.
Businesses of all sizes are willing to give podcasting a chance. While educational podcasts are all the rage right now, sticking to a niche and finding your listeners is the key here. Podcasting gives you the freedom to be emotional and approachable.
Connecting to the audience is difficult if you are posting on social media only. However, a podcast could be the missing puzzle piece that might upgrade your marketing strategy.