It’s no secret that usually, after Christmas, holiday sales tend to drop. Following the New Year, most customers take a break from shopping. This means that targeting customers via marketing campaigns becomes challenging. The good news is there are solutions to help you overcome this post-holiday sales drop. Keep reading to find out more.
1. Extended holiday promotions
To retain sales in the post-holiday period, consider extending your promotions. This approach keeps the holiday spirit alive. It also provides customers with additional opportunities to indulge in special offers. Here’s how you can effectively implement and expand on this idea:
- Diversify discounts
Beyond the standard post-holiday sales, consider diversifying your discounts. Introduce tiered discounts based on the total purchase amount or bundle deals for related products. This approach caters to a wider range of customer preferences and encourages larger transactions.
- Create a seamless transition
Maintain a consistent theme in your marketing materials. Seamlessly transition from holiday promotions to post-holiday offers. Update visuals and messaging to reflect the joyous spirit associated with the holiday season. However, tone it down slightly.
- Highlight New Year essentials
Capitalize on the transition to the New Year. Incorporate products or services that align with common New Year’s resolutions or fresh starts. Showcasing relevant items can resonate with customers seeking a positive beginning. This applies to fitness gear, organizational tools, and self-improvement resources.
- Leverage multiple channels
Promote extended holiday promotions across various marketing channels. Use social media, email newsletters, your website, and in-store signage to ensure maximum visibility. Consistent and widespread promotion increases the likelihood of reaching diverse customer segments.
- Exclusive post-holiday bundles
Create exclusive post-holiday bundles. Combine popular holiday items with new or complementary products. Highlight the value customers receive by purchasing these bundles during the extended promotion period. This not only maximizes sales but also enhances the perceived value for the customer.
2. Re-engagement email campaigns
Launch targeted email campaigns to re-engage customers who made purchases during the holidays. Use personalized subject lines and content to remind them of your brand and showcase new arrivals or exclusive post-holiday deals. Include a call-to-action that directs them to your website or store. Here are some subject lines that you can adjust for your re-engagement email campaigns:
- “Unwrap savings: Exclusive post-holiday deals inside!”
- “New Year, new discounts: Dive into our latest offers!”
- “Thank you for a wonderful holiday! Enjoy a special gift from us.”
- “Missed our holiday extravaganza? Catch our latest deals now!”
- “Your VIP pass to post-holiday specials!”
- “Cheers to another year of great deals! Get them now.”
- “A gift from us to you: Exclusive deals inside!”
3. Flash sales and daily deals
Create a sense of excitement by organizing flash sales or daily deals. Feature different products each day with significant discounts. Promote these offers prominently on your website and through social media to attract both previous and potential customers seeking post-holiday bargains.
4. Gift card incentives
Encourage repeat business by offering gift card incentives. For every purchase made during the post-holiday period, give customers a gift card they can redeem on their next visit. This not only fosters loyalty but also brings customers back to your store.
5. Social media giveaways or contests
Foster social media engagement by organizing giveaways or contests. Encourage followers to share their favorite holiday purchases or creative ways they’ve used your products. Offer incentives such as exclusive discounts or giveaways for participants. By doing this, you can boost brand visibility and create a sense of community.
6. Rewards for returning customers
Identify customers who showed loyalty during the holiday season by making multiple purchases. You can use your customer relationship management (CRM) system to pinpoint these individuals and recognize their contribution to your business.
Then, send personalized thank-you emails or messages to these loyal customers. Express appreciation for their continued support and loyalty. Personalization can involve addressing them by name and mentioning specific items they’ve purchased. This creates a connection beyond a standard message.
You can make your thank-you email even more impactful by including exclusive discount codes in the emails. These codes should offer a significant discount or an extra incentive, such as free shipping or a buy-one-get-one-free deal.
Don’t forget to instill a sense of urgency and exclusivity in your retargeting messages. Emphasize limited-time offers or exclusive deals for returning customers to encourage swift action. This taps into the psychological aspect of FOMO (Fear of Missing Out), driving customers to take advantage of the special incentives.
7. Collaborations with influencers
Begin by identifying influencers whose audience aligns with your target demographic. Look for influencers who have a genuine interest in your industry or niche. Remember, quality trumps quantity. Focus on influencers whose followers are likely to be interested in your post-holiday offers.
Craft a personalized and compelling proposal when reaching out to influencers. Clearly outline the collaboration’s purpose, emphasizing the mutual benefits. Highlight how their involvement can bring value to their followers. This is especially important during the post-holiday period when exclusive deals are particularly enticing.
A few final words
Experiencing a sales drop following the holiday season is nearly unavoidable. Yet, its magnitude doesn’t have to be significant. By strategically aligning marketing efforts, you enhance your chances of retaining sales. Furthermore, you’ll benefit from business continuity. Remember, the post-holiday period is not just a challenge. It’s also an opportunity to reinforce brand loyalty and set the stage for sustained success.