Infographics can be a great addition to your blog, but it’s not always so simple to make them work for you. They tend to contain a lot of numeric, science-driven information, and they aim to explain a whole concept in a single image. However, there are some tips and tricks you can follow to ensure the biggest reach and best results. Here are some ways to ensure that your infographics are presented in a way that truly contributes to your content:
Follow Design Best Practices
Believe it or not, colors, design, and object placement plays a massive role in any type of visual marketing tools. There are certain ‘’rules’’ you can implement into your infographics to ensure that the design is user-friendly and appealing. However, even though these recommendations are good, you don’t have to follow them blindly – leave some room for experimentation. Let’s learn more about design best practices:
- White space and element alignment – the human eye needs to take a visual break from all elements, otherwise the design looks like it’s all over the place. That’s why you should use white space to break apart elements and create grids and baselines to ensure that your customers can understand each part of your infographic.
- Hierarchy – Don’t go overboard with different fonts and styles. While some experimentation is cool, if you overdo it, it will have the opposite effect. Use only one to two font families.
- Colors – Make sure that the infographic is coherent with your branding. Use the color wheel to separate and break apart elements.
Don’t Forget About Optimization
Infographics are also great for improving your website’s SEO if you know how to use them properly. Make sure to include ranking keywords in your file names, headers, URL, alt image text, and the blog copy where you’ll post that infographics. SEO is a powerful tool that drives traffic to your website and has the power to boost your conversions quickly.
Utilize Social Media
Social media has transformed the world of marketing and advertising. It gave us the power to share content globally in a matter of seconds, and it has given us a reach that we never could’ve imagined in the past. You should definitely use social media to share and improve your infographics. Here’s how:
- See what’s trending – frequently analyze social media to see what’s trending and if there’s something new you can discover and implement into your infographic design.
- Share – share your infographics on social media. These types of images have a big sharing potential because they’re easy to digest and usually contain a lot of useful information.
Take Care of Your Branding
Apply your branding principles and elements to your infographic design. Consistency is key, and you always want your customers to recognize that your brand has created something. That’s why you should consider matching all your infographics with your brand’s style and mission.
Branding is one of the most important aspects of every business’s success, so make sure that you stay true to it. Also, follow your brand’s tone. For example, if you tend to use humor in your ads and branding, use it in your infographics. If you appreciate a more data-driven approach, apply that principle to your infographic design.
Experiment
While all these tips and ‘’rules’’ are great and extremely helpful, especially for someone who’s new in the industry, experimenting also comes with many benefits. For one, experimenting and being successful in that experiment means that you’re a trendsetter. Following rules can get you far, but you have to do something different than your competitors if you want to be number one. So, don’t be afraid to mix it up a bit, A/B test some new things, and take your brand to a whole new level.
Visualize Important Stats
Text-heavy content, especially infographics, is not something that customers are very drawn to. It’s much more bothersome to read and interpret, and it requires a lot of infographic real estate to explain even the simplest of concepts.
If you were to visualize important stats and information, you’d not only get a great-looking infographic, but your readers will be able to interpret it much quicker. Use charts, pies, comparison tables, and other forms of data visualization to bring your infographic to life.
Tell a Story
Lastly, it’s important to tell a story instead of just throwing numbers and data around. People are looking for an experience, and using a good story format will keep your readers engaged and interested. Use elements that are complementary, use language that’s immersive yet easy to understand, and stay true to your branding.
