With 2.1 billion active users, YouTube is one of the most visited websites on the internet. Whether you are a brand or an individual content creator, finding success on this platform could open a world of possibilities. But the first thing you should do is learn how to make good videos for YouTube that will attract viewers to your channel and boost those numbers.
So let’s talk about different strategies and tips that could help you create amazing videos for your channel!
Choose your niche
Once you set up your channel, you should select your niche as soon as possible. It will put you on the right track, making your videos more cohesive. If you mix up completely unrelated niches or switch between them, you might not see the expected results.
The next step should be sticking with your niche even if your channel is not growing at first. Keep making videos and improving their quality. While it is sometimes good to follow trends, remember that most will be forgotten in a week or so. Therefore, you have a better chance of success if your videos have one general topic you are passionate about.
Take a look at other videos
Now that you have your niche, you should analyze the other channels that cover the same topic. Search for the popular video creators in that niche and find out which clips have the most views. Always pay attention to the length of the videos, style or narration, and overall structure.
These can inspire your future content and tell you which topics are the most viewed within the niche. You will be motivated to come up with catchy video titles that could draw in the audience. Similarly, you can find out the subjects that are not super popular by looking at the number of views.
Know your audience
Getting to know your target audience can help you a lot when choosing the topics of your upcoming videos. After all, you need to figure out what they want to see. And the best place to start is to do keyword research. It will tell you exactly what they are searching for on YouTube.
Don’t focus on general keywords because they might be too broad. Instead, look for particular keywords that include age, occupation, or location. The keyword research could be of use for YouTube Optimization – don’t forget to include them in the video title!
YouTube might look like a social platform only, but it is also a search engine. SEO is still essential for ranking even on this platform. So when you know what your audience searches for, chances are you will get more views when you deliver that particular content.
When you are interested in a niche, you will likely spend hours and hours learning about the topic. Or even better – you already have the necessary knowledge to start your channel and share valuable information with your audience. They should recognize it and keep coming back to your channel.
Furthermore, developing your research skills could also assist you with the videos. Never rush a clip just because you want to upload something to YouTube. Instead, focus on quality research of a topic. You could also take a look at other creators who have covered the same subject and brainstorm how to offer something different to the viewers.
Create a script
After you complete your research, you should map out the structure for your video. You can’t just dive into the topic without a plan. For instance, if you are discussing a particular subculture or phenomenon, create an introduction, and list the points you want to cover. Also, a short conclusion is always a good idea because you can include a call to action. Encourage your viewers to check out your website, social media profiles, etc.
Both beginner and professional YouTubers write a script before they start filming a video. You could be an expert on a topic, but once you sit in front of the camera, you might stumble and forget what you want to talk about. You don’t need to have an entire essay in front of you – bullet points will do just fine.