AI Literacy: Another Must-Have Skill for Marketers?

AI Literacy: Another Must-Have Skill for Marketers?

The rise in artificial intelligence is changing businesses worldwide. It allows companies to work smarter, not harder, and make quicker decisions for bigger, better results.

Especially in marketing, time-consuming tasks like gathering data can now be simplified with a click. Tedious tasks like generating ideas, copywriting, or responding to queries can now be automated.

In this way, AI seems almost too good to be true. However, not every business or campaign is on the same page regarding the use of technology.

Some companies and brands are embracing it quicker than others. The result? They get a competitive edge in their niche. This makes learning how to use and adopt AI an essential skill for any marketer.

So, how exactly can a marketer learn to utilize AI technology? And in what ways can the company benefit from such a thing? Let’s discover why AI literacy is more than trendy—it’s a way to future-proof your career.

The key benefits of becoming AI literate

Marketing is a fast-paced industry where things change in an instant. It can be impossible to keep track of everything that goes on, especially if you need to manage a campaign.

Unsurprisingly, AI literacy is fast becoming a must-have skill for marketers. Knowing how to use different tools and their benefits can be a game-changer.

Below are four key areas as to why:

  1. Improved customer experience

Personalization is an integral part of the customer experience. And AI is one of the best ways marketers can adapt their messaging to suit their customers.

Surveys from 2024 found that over 60% of respondents supported the idea of brands using AI to create adverts or content. Here are some simple ways of using AI to do this:

  • Audience segmentation: AI tools can be used to separate your customers into various dynamic groups. This allows you to target specific groups more effectively.
  • Mailing lists: AI technology can also help personalize marketing messages. Customers can expect tailored product suggestions, targeted offers, and more to engage with.
  • Chatbots: Chatbot technology can be used to offer 24/7 customer support. These bots can answer queries, share articles, and ensure customers feel listened to.
  • Predictive learning: AI tools can analyze and identify patterns in customer behavior. With this, you can predict and anticipate customers’ needs, helping inform future marketing campaigns.
  1. Self-perception

AI tools can quickly shift through vast volumes of data and offer detailed reports on their findings. This is a perfect way for marketers to gain insights into how a brand or campaign is perceived.

For example, you could use AI tools to measure public engagement on social media over a hashtag. You could also scan websites for any indication your campaign received media attention.

AI tools can save marketers enormous amounts of time and effort by collating this data for you. It frees up your time to take action on the results and can help you with problems or opportunities in real time.

  1. Content creation

From generating ideas, drafting social media posts, or gathering reports, AI tools can create any element of your campaign.

You can configure tools to alter the tone of your messaging, thus increasing its effectiveness. AI tools can also create several versions of an asset, giving you ample choice.

Moreover, AI can optimize existing and old assets. You can improve previous campaigns by updating headlines and copywriting for a fresh new audience.

Some marketers might be slightly paranoid about allowing AI tools to take complete creative control over a campaign. That’s why a blended approach is best. AI can generate ideas, but marketers ultimately make the final decisions about what is feasible and worthwhile.

  1. Greater advertising reach and return on investment

Advertising and marketing go hand in hand. If you can push out an effective ad, it will help you reach more customers. AI technology allows you to create targeted advertisement campaigns targeting specific customer profiles. 

This means you will only pay to reach people you have a high chance of converting into customers. Not only does this help reduce advertising costs, but it also maximizes your reach. Potential customers will see your campaigns and will be more likely to engage with you. 

So, how do you improve your AI literacy?

Thankfully, there are many easy ways of upskilling in all things AI. These include:

  • Competition research: Check how other brands in your niche leverage AI. This can give you a starting point on where to begin.
  • Training: Courses can help hone AI skills, including specific tools or strategies. Many companies and service providers offer educational programs to help.
  • Experimentation: Incentivize employees to research and experiment with AI on their own. It can help brands discover new ways of implementing AI.

AI literacy—the next skill you need

The marketing industry is ever-changing. New trends emerge daily that force so many businesses to pivot on the fly. But as we’ve seen in recent years, artificial intelligence is more than just a hot new trend. It is here to stay.

For that reason, marketers need to upskill AI technology to remain competitive. These tools will help optimize your workflow, create better campaigns, and maximize engagement. By improving your AI literacy, you are future-proofing your next campaign and career.

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