From Apple to Starbucks, many large companies reached cult status with the help of buzz marketing. It is an incredibly clever marketing strategy that makes people talk about a brand and essentially creates a buzz about it.
Every buzz marketing campaign aims to spread the news in the fastest possible way and make the public interested in what you are offering. Not sure if your business needs it? Let us convince you otherwise!
What is buzz marketing?
Buzz marketing is the oldest form of promoting a business or a product. The goal is to present a product and get people excited about it. Then they will spread the word about it to others around them. This type of marketing is easy to understand and customize to fit your current strategy.
Grabbing the attention of your audience might be the hardest part. The content should be personalized and captivating. People will start talking about a product naturally. Buzz marketing relies on word-of-mouth, and people like to listen to the recommendations of their peers, celebrities, and influencers.
The benefits of buzz marketing
Buzz marketing is fast and efficient, but do you really need it? Here are some benefits of buzz marketing:
It is low-cost
Buzz marketing is low-cost and suitable for businesses of all sizes. You don’t have to invest a lot of money in the first place since the main feature of buzz marketing is word-of-mouth. And if your product is good, it will generate leads.
It is accessible
Since buzz marketing doesn’t cost a lot, it is also suitable for businesses of all sizes. It doesn’t matter if you are running a multibillion company or just opened up a small business because you can still create a buzz by using this type of marketing.
It is popular
We pretty much do everything online nowadays, and that includes shopping. Gone are the days of print ads because we can discover new products by following our favorite influencers or bloggers on various platforms. Generating a buzz has never been easier, especially if you have a good product that you believe in.
Different types of buzz marketing
The great thing about buzz marketing is that you can create a buzz about a business or product in many different ways. Here are just a few examples:
Online buzz
Considering that most of us use the internet daily, it is clear that creating a buzz online is the way to go. Just look at the success of Netflix and Amazon. An eye-catching online marketing campaign has the potential to reach more people on several social media platforms and expand your audience.
Remember to create different content for each platform, but keep it cohesive and appealing to your audience. Once the buzz starts going, other users might feel the dreadful fear of missing out, prompting them to see what the fuss is all about.
Collaborating with influencers
Influencers could boost an online marketing campaign and create a buzz on their own. A recent Twitter study revealed that 49% of users listen closely to influencer recommendations. So having influencers on board could make people excited about your product or services.
The best part about including influencers in your buzz marketing campaign is that they come up with amazing content. For instance, brands should involve influencers from the start. Simply send them your product. They could do an unboxing video weeks before the launch. And then they may give their honest opinion about your product. It could create a feeling of anticipation within their audience.
A full buzz campaign
Buzz marketing is very successful in the offline world too. Events and launches can make people talk about your business and be an excellent promotion tool. Just look at Apple – their keynotes are the most suspenseful events in the tech world, and millions of people tune in to see what they have planned for the year ahead.
Have you decided to organize an event that will create a buzz? Then keep things exciting and fun. But remember to introduce your product in detail, share as many details as possible, and tell your guests why that product is perfect for them. This type of offline promotion quickly finds its way to social media, so make sure you have a custom hashtag ready too.
