Newsletters are a powerful tool for reaching a wider audience, getting closer to your customers, and boosting your sales. However, because newsletters are so widely used, it can be challenging to make you stand out in the sea of competitors. And, being unique and knowing your audience is the key to success.
If you’ve already started a newsletter, but haven’t seen a lot of results, maybe it’s time to rethink your strategy. Or, if you haven’t even started with newsletters and you’re unsure how to roll the ball, we’re here to help. In this article, we’ll share seven amazing tips that will make your subscriber count go up in a matter of weeks.
1. Learn More About Your Audience
Knowing your audience’s needs and desires is a must. You can use various CRM and Email marketing tools to extract statistics and learn more about how your readers interact with your email. Check which links and content your audience clicks on the most and start posting more similar content.
Another great way to appeal to your audience is to send personalized emails. You can achieve this goal by following these tips:
- Segment your email lists
- Use tools that personalize emails by adding the reader’s name to the newsletter
- Send personalized tips on how to use your product that they’ve previously purchased
2. Check Your Competitors
Competitor analysis is an important tool that can give you a lot of insight. As they say, it’s always better to learn from other people’s mistakes instead of your own. So, choose a couple of your top competitors and sign up for their email service. Use third-party tools to analyze their content and see what works and what doesn’t. If you notice something cool, tweak it and incorporate it in your own email newsletters. However, remember not to copy. Instead, use it as a building block to create something new.
3. Use Social Media
Social media is a great way to reach a wider audience. Because these networks offer excellent customer targeting tools, you can use them to your advantage and target the exact customer base. Another good way to interest the audience through social media is to post short sneak peeks of the newsletter issue before it’s published. You can also post ads on social media and use interesting images and videos to catch prospective readers’ attention.
4. Use Catchy Subject Lines
Subject lines are the first thing your readers see when they receive your newsletter. If your subject line is dull and unappealing, your email will be left unread, and your statistics will go down. You need something intriguing and eye-catching. We’ve compiled a list of quick tips to nail your subject line:
- Don’t use more than 6-10 words in your subject line
- Test multiple subject line examples to see which ones your audience likes best
- Use specific titles and terms, avoid spammy and salesy phrasing
- Use numbers
- Use the FOMO (fear of missing out) phenomenon to entice your readers
5. Analyze, Test, and Optimize
Email newsletter marketing isn’t a one-size-fits-all type of thing. Trends change, and you have to be able to keep up. Otherwise, you’ll miss out on many opportunities. Testing is the best way to know for sure what your audience likes and doesn’t like. You can A/B different test elements, layouts, formats, subject lines – basically anything and everything. See which versions perform better and use them in upcoming emails. Also, make sure to test frequently, every couple of months or so.
6. Don’t Forget About Visuals and Branding
Branding is important. It’s what your audience sees and knows about your brand, and your newsletter shouldn’t be an exception. Make sure that you use appealing visual elements that are consistent with your brand. Include your logo, the same fonts, and the same color story. Create a unique experience for your customers that’s true to your brand.
7. Choose the Right Marketing Tool
An unavoidable part of email marketing is newsletter software. These tools help us gain insight into what our audience likes and give actionable advice on how to improve our content. However, choosing the right tool is crucial – with so many different options on the market, it can be difficult to make a smart choice. Look for a combination of value and practicality. Use tools that are easy to scale and offer a good amount of features for a reasonable price.