Great content is crucial for any marketing campaign. It will drive the traffic to your blog or website, and the number of visitors will continue to grow for days. But you might also experience a quick decline within a week or so.
Is there a way to fix this? Absolutely! By adding more evergreen content, you will create engaging articles that will stay relevant for years! If you run a blog or a website, you have probably made this type of content in the past. But everyone could use some fresh ideas that will revive your business blog and boost the traffic. So, let’s start!
What is evergreen content?
By now, you might be wondering what exactly evergreen content is? Just like the name says, evergreen content is not time-sensitive and remains relevant for a long time. This content performs outstandingly and continually drives organic traffic to a website.
Of course, quality and usefulness should be top priorities. Evergreen content has the potential to be engaging and compelling to your audience, which leads to shares that can boost the popularity of your business.
Your goal should be to find a topic that will stay relevant for years to come. You can still write articles about the latest news or breakthroughs, but make sure your business blog is regularly updated with evergreen content too.
If all of this sounds good to you, let’s talk about layouts. Evergreen content has a few specific formats:
- How-to guides
- Tips and tricks
- Product reviews
Remember that well-written and informative pieces are more likely to become evergreen content over time. For instance, your how-to guides need to include usable advice, preferably made by an expert. Explaining hard-to-understand concepts the easiest way possible is also an excellent idea.
How to write evergreen content?
Once you select a topic for your piece, you should create a well-written text that will stand the test of time. Here are a couple of tips on how to write evergreen content:
SEO and keywords
SEO (or Search Engine Optimization) can help create any content for a blog or website. The first step should be to do keyword research. Select the ones that are most relevant to the topic you are covering. Popular keywords will put your article in the spotlight with every search.
You could also improve your overall SEO by including keywords with images via alt text. Don’t forget to put them in the title itself. But be careful with the keywords because you could have too many. Add links to your other blog posts within the text too!
Do extensive research and dive deep into the topic. You want to create the best possible piece with all the information one could need. It usually means you will spend more time writing this single article than your standard blog update. Aim for a high word count. Search engines like these types of blog posts and might even highlight them.
Evergreen content should be for beginners or people who are not well-versed in the topic you are covering. It is fundamental when writing how-tos or tips and tricks. Your target audience is the general public that could find these types of articles helpful.
Avoid technical language because it might alienate your readership. Readers could find your piece hard to read and understand, so chances are they might not come back to it or even share the article with their friends and family.
You should update your evergreen content now and then. Add links to new articles and findings that might be useful. This small step could also do wonders for your SEO ranking, which is always a good thing. Share the updated version of your article on social media websites as well!
Evergreen content ideas
Feeling motivated to write an evergreen content piece but don’t know where to start? Let’s explore some ideas that will inspire you to start typing:
How-to guides might be a bit scary to beginners, so why not create a post just for them? Use simple language and cover a topic in the most basic way possible. It means focusing on the foundations without throwing in too many technical terms.
Product reviews are still one of the most popular types of content out there. They can drive a lot of organic traffic to a blog or website, especially if you are a reliable reviewer. Therefore, be as objective as possible while writing. You can review a single product or service, but it might be a good idea to create a whole list within a category.
Frequently asked questions
Are you running a business blog? Then you could answer frequently asked questions related to your company or the services you provide. The best part about this type of evergreen content is that you may share it in your other blog posts.