Habits You Should Have for Quality Content Marketing

Content marketing is focused on creating, issuing, and distributing relevant and specific content targeted at a specific online audience that ultimately leads to more profitable consumer action.

Technological advancements have changed every aspect of human life. Traditional marketing is getting less and less effective in the digital world, while content marketing is slowly taking place. Content marketing costs 62% less than outbound marketing and produces three times more leads than traditional marketing.

To become a quality content marketer, it is necessary to incorporate the following habits in your daily routine.

1. Plan With Your Team

If you are part of a content marketing team, then regular meetings with the team and planning your strategy will surely pay off. 

According to Content Marketing Institute’s B2B Content Marketing Report, the organizations that are effective at content marketing are the ones that arrange regular meetings. According to them, 61% of the most effective teams meet daily or at least weekly.

Meeting regularly allows you to discuss new ideas, analyze the performance of your content, and make adjustments to improve the content according to the ongoing trends. You can have in-person meetings or arrange virtual meets by using tools like Google Hangouts or Slack.

Even if you are working alone, it still goes in your favor to have a proper strategy and a set goal to achieve within a time. You can take out some time daily to evaluate how well your strategy is working and how much effort is needed to achieve your goal.

2. Always Be On The Lookout For Opportunities

Exceptional content marketers are always on the lookout for opportunities to attain an exponential growth rate. These opportunities will not present themselves, you have to spend time daily to seek them out.

For example, by spending a little time on Google Trends, you can have an idea about the ongoing online trends, and if any keywords related to your product are gaining popularity, you can use it to your advantage. 

Google Trends

If something relevant to your product starts trending today, then you have to take that opportunity and create relevant content to drive traffic to your product’s page.

Another opportunity that might present itself to you is if some noteworthy media outlet or influencer mentions your brand. You should scour the web daily to monitor mentions of your brand. If someone mentions your brand in their blog/website and speaks fondly of it, it is an opportunity for collaboration and co-promotion.

Even if someone speaks negatively about your product, it can turn into an opportunity, if you play your cards right.

3. Creating/Updating Content Daily

If you want to be a good content marketer, then creating content daily is a must. The field of content marketing is on the rise and that means more competition in search results, social media sites, or anywhere else where your content appears.

But writing daily does not mean producing short and fuzzy pieces due to the lack of time.  Instead of profiting you, it might become the catalyst for your downfall. Research shows that Google SERP’s advocate long-form content. 

So you can either take out time to write high-quality content or focus your efforts on updating already existing content. Updating old content means that technologies are changing and upgrading every day, so you have to keep in touch with the ongoing trends and update your old content accordingly. You can use Google Search Console to look at search queries your content ranks for.

4. Captivate Your Audience

According to the B2B content marketing report, lead generation and lead nurturing are a content marketer’s biggest goals. Creating quality content is the first step for content marketing but creating personal relationships with your audience is the most fruitful way of generating leads.

A good content marketer takes time to engage with his audience daily. Some ways to do this are:

  • Social Media: Take time daily to respond to any questions/comments on your social media posts. You should also actively seek out your audience and engage them in conversations about topics/content that interests them.
  • Forums: Forum discussions are a good way of engaging your audience. Comment on topics related to your product and always respond to queries by your audience. 
  • Your Own Blog: Always reply to comments on your posts. If someone approaches you with a good question or comment, try addressing them publicly by turning it into a blog post.

By adding these habits to your daily routine, you can become a good content marketer and maintain exponential growth in your field.