Even though most of us think LinkedIn is a platform for people looking for employment, the truth is that it is so much more. It has grown into a complete social media website that connects professionals from all around the world. Therefore, if you haven’t thought of LinkedIn as a place where you might generate sales conversions, now is the time to do so.
Those who are new to LinkedIn and don’t know where to start, as well as seasoned marketing experts, could find the following text useful. Let’s begin!
Sales conversions and LinkedIn
As you might have guessed, adding someone on LinkedIn doesn’t guarantee they will become your customer. Building relationships and knowing how to promote your brand is the key here. If you are planning to generate sales conversions through LinkedIn, here’s what to do:
The first impression
First impressions are everything in marketing. And what do potential customers see when you add them on LinkedIn? Your profile! It needs to be polished, sleek, and as detailed as possible. The page should be an extension of your business. Of course, fill out the personal information, but include your brand.
Don’t forget to upload a profile photo. The image should be clear, well-lit, and professional. The headline can help your profile pop out in the search results. Fill it out by using descriptive language. The summary section allows you to showcase your individuality and present your brand in the best possible way.
Original content
LinkedIn is yet another social media website where users favor original content. Not to forget that they are more likely to share and/or like. Therefore, don’t hesitate to market your brand through educational blog posts or videos if that is more of your thing. Just make sure you provide your target audience with valuable and helpful advice.
But before you start typing away, get to know your connections and find out what they are interested in. Cover those topics and share your own experiences. Also, promote the content you upload to LinkedIn and engage with other posts on the website. You will bring more readers and viewers to your profile and maybe even make them interested in your products or services.
LinkedIn groups
If you want to meet more people from the same line of work and interact with them daily, join LinkedIn groups. They are also the place to be when you want to build new relationships and find your target audience.
Surely, being an active member of LinkedIn groups requires you to spend more time online writing replies, but it will pay off in the long run. You can quickly make friends there, especially if you don’t mind sharing advice and tips and tricks related to your profession. And this can lead to an increased interest in your brand and sales conversions.
Careful with InMail
LinkedIn’s messaging system, InMail, might look tempting, but remember to use it properly. For instance, put your potential client in focus by making your message all about them and how you might solve their problem. Also, do your research and include some details from their LinkedIn profile. It is a great way to show you are not just spamming them.Personal information will make your message look more genuine and direct. Additionally, this platform has another outstanding feature, and that is a professional network. A person you are messaging can see how you are connected. Mention your mutual connections when reaching out to someone on LinkedIn, but only if it doesn’t look out of place.
