We are nearing the first anniversary of the World Health Organization’s declaration of the coronavirus pandemic. It’s been a challenging time for everybody. But what may surprise you is that some businesses are just surviving, but they have even grown during this time of instability.
How? The biggest thing is they’ve focused on leveraging digital channels to grow the brand, improve the sales processes, and generally dominate in an increasingly internet-powered world.
What’s the secret to this success? Digital marketing. Here are a few ways to harness digital tools that aren’t just affordable but effective. Let’s dive in.
It’s a Digital World Now
We all know that digital marketing is nothing new. It’s been an important business tool for well over a decade now. The difference now, however, is just how vital it has become to connect businesses with consumers.
Regardless of whether you are a B2B or B2C business, this same logic applies. People cannot meet in person, visit stores, or do any of the things that they used to.
But there’s more to it than that. Even before the pandemic, younger generations strongly preferred to do their shopping in the digital world.
It’s just so much more convenient for them. Now even older generations have begun to realize it, too, and there’s no going back to the way things used to be. Do you really want to sit in traffic and wait in line at stores, or would you rather just browse Amazon from the comfort of home? It’s that simple.
What You Can Do to Grow Your Business
Digital marketing is a broad term. It covers so many different angles, and it can get expensive quickly if you don’t know what you’re doing. It is also easy to make mistakes that can take you down the wrong path or don’t ensure viable long-term growth.
On the other hand, while many digital marketing tools are supposed to be easy to use and small business-friendly, that’s often not the case. And just when are you supposed to find time to learn how to use them while still running your everyday business.
Regardless of whatever marketing strategies you have in place or even if you have none at all, there are few easy ways to drive ROI from your marketing efforts.
We highly recommend email marketing, which can generate up to $38 in value for every dollar you invest. What’s great too is that as you grow your list, it will continue creating new opportunities.
Next, you need to make sure your website is professional and functional and has some updated content. Create at least one blog post per week. These things will not only help you better engage your audience but also deliver SEO wins.
Finally, invest in some PPC ads on social media. You can use Facebook ads to engage your target audience and drive visitors and sales. Set up a few test campaigns and see how well it can work for you.
From here, there’s a lot more you can do. But these three strategies will provide you with a solid foundation that will help you grow and generate more revenue.
Do note that all of this can take quite a bit of time. For some companies, it’s worth considering working with a freelancer marketer or agency who not only can take these responsibilities off your hands but also ensure better and more consistent quality. Remember, you get what you pay for. Try to find a right balance between value and expertise and focus on the key areas we discussed above.
Growing Your Business During a Pandemic
Even with a vaccine starting to become available, we are still living in the COVID world, and it will stay that way for a while.
That’s why you need to start harnessing what your online presence can do for you now. Pandemic or not, the world will continue growing increasingly digital.
You have to meet your customers in this new arena and take advantage of all the opportunities it creates. Because if you don’t, your competitors will. Don’t wait any longer and start embracing the opportunities digital marketing creates for you now.
