Marketing has changed significantly in the last decade. For instance, print ads are not as important as they used to be just fifteen years ago. Brands of all sizes are aware of the power of influencers. They are the building blocks of every successful digital marketing campaign. Considering how many followers influencers have, it is clear that collaborating with them could introduce a brand to a large number of people.
If you have decided to give influencer marketing a go, make sure you are getting the best of it. Remember that it is not always about the follower count. Instead, build a marketing campaign and find the best influencers that fit your brand’s message and style. Here is how to maximize influencer marketing in just a few steps!
What is influencer marketing?
If you are new to influencer marketing, let’s cover some basics. Influencer marketing is about finding the right people on social media who share your brand’s vision and are a part of the same niche. While the follower count can play a role, it is more important to select someone who is the right fit for your brand.
Essentially, influencer marketing uses the reach particular influencers have to promote a product or service. These promotions are designed to engage a selected demographic or target audience. And what makes influencer marketing so successful? Social media platforms are the best places to discover new brands and products, thanks to the content created by users themselves.
How to maximize influencer marketing
1. Choosing the right influencers
The first thing you should do is find the right influencers that fit your brand. Don’t collaborate with someone solely because they have a high follower count. Instead, spend some time researching influencers who work with companies similar to yours. Closely examine the way they interact with their followers and the quality of their content and advice.
Having micro-influencers on board is another great idea. While they don’t have millions of followers, micro-influencers often have a close bond with their audience and are often seen as a reliable source of information. Not to forget that micro-influencers have a better engagement rate. It is at 3.86% right now, while mega-influencers have 1.21% on average.
2. Know your audience
Different demographics use different social media platforms. For instance, TikTok is a favorite among pre-teens and teens, while people in their twenties and thirties prefer Instagram. Once you come up with your target audience, you can start thinking about which influencers to get on board for your campaign.
Additionally, you need to know that some social media platforms are better at a specific type of content. Instagram is all about the photos, while TikTok is perfect for shorter videos. On the other hand, you can use YouTube or even Twitch for longer video content.
3. Consider paid ads
Influencer marketing can bring in huge numbers. But if you want to maximize your strategy, think about paying for ads on different social media platforms. It is more affordable than hiring macro or mega-influencers and could help you reach more people over time.
Combining paid ads with micro-influencer collaborations can increase brand awareness and encourage your target audience to check out your brand’s profile or website. Just make sure your ads look polished and highly professional. They need to stand out in the feed!
4. Find brand ambassadors
Do you want to create a better connection with your target audience in the long run? Then hiring brand ambassadors is the key. There are no better brand ambassadors than your customers. So, show your appreciation by giving them a chance to try out your new products or services before anyone else.
Brand ambassadors will create unique content about your business that could accompany your current influencer strategy. It is a win-win situation because your brand will strengthen the bond with the audience, and the customers will feel appreciated.