The Dos and Don’ts of a Successful Social Media Strategy

Creating a successful social media strategy is not always an easy task. It’s composed of so many little subtasks, and executing it takes a while. Another thing about social media strategies is that you can’t know what works unless you try it. As experienced marketers, we’ve tested many different strategies and came up with a list of tips that are easy and effective. Let’s start.

What You Should Do

  1. Frequently Update Your Pages

Customers love consuming content. If they’re following your business’ social media accounts, that usually means that they either enjoy your services, your content, or both. So, make sure to satisfy their cravings by posting regularly. Not only will it increase your engagement, but it will also show your customers that you care.

  1. Create Different Personal and Business Accounts

Once your business turns from amateur to professional, it’s time to separate personal and business accounts. Not only does it help with branding, but you’ll ensure not to spam your friends with your business stuff, but also your customers with personal stuff. There needs to be a balance, and your identity should be separate.

  1. Interact with Your Audience

Interacting with your audience is a must if you want to create a strong brand presence and improve your social media engagement. You can do so in many ways – organize workshops, share discounts, organize giveaways, or simply share surveys from time to time inquiring about their thoughts. Always encourage them to like your posts and comments.

  1. Use Each Social Media Platform for Different Goals

Different social networks attract different types of audiences. To ensure maximum coverage, use each social media to target a specific group of people. Here are some examples:

  • LinkedIn – great for B2B
  • Facebook – great for written content,but also good for B2B
  • Instagram – great for retail items or anything else that relies on visual representation
  • TikTok – attract younger audiences

  1. Ask for Feedback

Asking for feedback is important because it allows you to learn more about your customers’ preferences without wasting thousands of dollars on market research. Not only that, but it also keeps your customers engaged. They’ll appreciate the fact that you’re seeking out their advice, and they’ll love you even more because of it. You can also offer some incentives like coupons or discount codes.

What You Shouldn’t Do

  1. Don’t Recycle Content Across Different Social Media Channels

While it’s okay to repost the same image, like a promotional poster, or an ad campaign across different channels, continuously recycling content is not a good look for your brand. First and foremost, it seems lazy. Secondly, it won’t keep your customers engaged. The chances are that most of your followers follow at least one other account of yours on other platforms. They’ll get bored quickly because it will seem spammy and lazy.

  1. Don’t Spam Your Audience

Even though we advised you to post frequently, that doesn’t mean that you should spam your audience. Find that perfect balance spot, and your conversions will boom. A/B test how many times per week you should post, or even post a survey on your social media pages to ask your customers about how often they’d like to see your posts every week.

  1. Don’t Copy Your Competitors

Analyzing your competitors is an unavoidable part of executing every proper social media strategy. However, the goal is not to blatantly copy everything that they do. The key to success here is to find what works for them and then do better. You want to outrank your competitors, not ride on their cocktails. 

  1. Don’t Forget About Analytics

One of the biggest mistakes business owners make is not checking their analytics nor acting on it. Analytics is like a gateway into your customers’ minds. It shows what works and what doesn’t, and it gives you an endless amount of actionable data you can use to advance your strategy.

  1. Don’t Forget to Research Before You Post

Lastly, always research and fact-check everything before clicking the dreaded ‘’share’’ button. So many controversies and scandals were born only because the brand’s team didn’t do enough research before posting something. So, if you want to preserve your company’s reputation, don’t let this silly mistake get in your way.