Instagram Reels have been available for quite a while now, and people have embraced both the features and format. You are probably spending time scrolling through entertaining videos every single day. The format allows brands and people to be creative, have fun, and have more views while doing so.
But if you don’t know how to use Instagram Reels, this platform can’t help you to grow your audience, especially if you run a business social media profile. So let’s explore the exciting world of Instagram Reels and learn how to film engaging content that will make your brand stand out from the competition.
What are Instagram Reels?
Before diving deeper into the subject, we should cover the basics, especially if you haven’t used Instagram Reels before. These are short-form vertical videos that can be up to 90 seconds long. You are free to use various filters and effects, depending on what you want to present in a Reel. Not to forget an extensive sound library that includes trending tracks and well-known classics.
Accounts that upload Instagram Reels will be recommended more often because the algorithm is currently pushing this feature. Additionally, don’t confuse Instagram Stories with Reels. Stories disappear from a profile after 24 hours, while Reels can be viewed anytime.
Why should your brand try Instagram Reels?
Brands around the world are embracing short-form videos to promote their products and services, so there is no reason why you shouldn’t give it a go. We have already mentioned that the algorithm currently favors Instagram Reels. Furthermore, Reels are recommended to users who don’t follow your account already. It means you can have a broader reach and introduce your brand to more people.
Also, Instagram Reels allow you to be creative and come up with unique ideas that can represent your brand and its values uniquely. Plus, Reels have various features that help you achieve this goal, such as easy-to-use video editing, the availability of different sounds, etc.
How to make Instagram Reels
1. Quality content
First, remember you don’t need to spend money to film a high-quality Reel. You could use your phone as long as it has a good camera. Shoot vertically and check that the image is clear. Make sure high resolution is always on. While you can make a Reel that presents your products and services, consider adding someone to the shot.
Your goal should be to get someone’s attention, and you can’t do this with a shaky camera. Use a tripod or simply prop up your phone against something. Make your Reels entertaining, but also have fun filming.
2. Behind the scenes
Don’t know where to start or have run out of ideas? Take your followers behind the scenes! It is a way to make your brand more authentic and genuine. After all, you will introduce the real people in charge of everything your brand is.
Show your audience what happens in your office, or film short interviews with your employees from different departments. You could use these behind-the-scenes videos to introduce upcoming products and give viewers a sneak peek at what to expect from the brand in the future. It is an imaginative way to connect with the audience and make them feel like they are a part of your brand.
3. Be consistent
Remember to stick to a theme when making Reels. People need to be able to tell it is your video without even looking at the username. You probably already have an aesthetic you use on the grid, so try to do the same for video content.
Check out what other brands are doing with their Reels, but please, don’t copy their content. Being original will get you noticed faster. Furthermore, you might feel pressure to create a certain type of content, which might not be what you represent as a brand. Be true to your brand and your style.
Stories have been around for years, and you have probably filmed a lot of quality content that should be reused for Reels. You could reintroduce your products and services to the new followers or even create updated versions of tutorials and other stories you’ve shared in the past. Reels allow you even more editing options, and you can make your old Stories look fresh.
Work on captions when repurposing old content and use relevant hashtags. Even though some social media marketing experts say that hashtags are not important anymore, add them regardless. You could use captions to talk more about the content of the Reel, especially if it is too short.