If one thing is true in the world of business, it’s got to be the fact that you either keep sharpening your proverbial tools all the time or risk getting outperformed by your competition. Hence, it’s easy to see why marketing podcasts have risen in popularity – they’re popping up like weeds!
To help you sift through them and find the cream of the crop, here are what we believe to be the top 10 marketing podcasts you should follow in 2021:
1. Ecommerce Influence
Many find it hard to navigate the ever-changing seas of SEO, and Ecommerce Influence makes it easy to find the right strategy and stick to it. At the same time, it opens your eyes to other traffic sources, such as the one you can get from Facebook and other social media. It’s the go-to podcast for anything eCommerce related. Andrew Foxwell and Aust Brauner publish their podcasts weekly, so there’s always plenty to sink your teeth into.
Creating copy that sells is always a skill worth having, and Copyblogger more than spills the beans on this one. Hosted by Tim Stoddart and Darrell Vesterfelt, you’ll learn all there is to know about content marketing, optimizing for conversion, copywriting, and similar topics. On top of that, they are keen on giving you practical advice on how to succeed. In one of the recent podcasts, for example, they delved into the nitty and gritty of what it takes to make it in the world of freelancing.
3. The Paid Search Podcast
As the name implies, paid traffic sources are the main focus of this podcast. Chris Schaeffer and Jason Rothman are well versed in running paid ad campaigns and are willing to share that knowledge with you free of charge. The back catalog is brimming with knowledge; at the given moment, there are more than one hundred episodes out there.
4. The Business of Digital
In this podcast, you’ll learn about general topics such as marketing and SEO, but the hosts Mat Siltala and Dave Rohrer are not shy to delve into the technical aspects either. For example, in one of the episodes, they explored how to work with analytics and get the most out of it.
5. Marketing School
Eric Siu and Neil Patel are known for sharing a vast amount of knowledge with their followers. The actionable tips you can implement straight away are nothing but a cherry on top. Here, you’ll discover all the latest marketing tips and tricks that work in the world of today. With 35 million downloads and counting, this one is a no-brainer. A new episode comes out every day!
6. Marketing O’Clock
Have you ever wanted to explore alternative traffic sources like TikTok? Thanks to Greg Finn and Jessica Budde, this is now easier than ever. Both are established marketing experts, with the former specializing in Google AdWords and the latter in Google Analytics, so you’re bound to get some well-rounded industry insights.
7. Social Media Marketing Podcast
In his weekly podcast, Michael Stelzner discusses all things related to social media marketing. He is no stranger to inviting other high-profile marketing experts and interviewing them on his show. So if you’re looking to brush up on your social media marketing game, this is the place to start. Best of all, he knows how to put a humorous note on just about anything, so you’ll get a fair share of entertainment as well.
8. Search Engine Journal
If your website is not optimized for web crawlers and slow, it’ll be hard for you to get any organic traffic. But tune in to the Search Engine Journal podcast and you’ll be able to listen to established marketers telling you all you need to know to turn the tables and finally start raking in the big dough. The hosts also talk about related topics such as content marketing, PPC, and more.
9. Exposure Ninja
Join Tim Cameron-Kitchen in his podcast as he delves into everything you’ll need to know about how to get a heap of traffic to your offers. Tim leaves no stone unturned from how to launch a successful marketing campaign and all the way to social media and SEO. As a bonus, you’ll learn what you’ll need to take your email marketing campaigns to a whole new level.
10. Kalicube Marketing Podcast
Last but not least, we have Jason Barnard and his show in which you’ll learn what the top marketing experts have to say about the industry’s trending topics. In one of the episodes, for instance, he examined what it takes to build a successful eCommerce website, but you’ll also learn about other relevant topics such as when it makes sense to outsource. A balanced dose of education and entertainment.
Tuning in to marketing podcasts is a great way to stay on top of your game. And the best part is, this allows you to get valuable knowledge without having to pay a dime. Which one is your favorite? Be sure to let us know.