How to Build a Successful Fintech Marketing Strategy

Financial technology or fintech is revolutionizing the financial sector as we speak. It is estimated that fintech will be worth more than $310 billion in 2022. While digital currencies are a big part of fintech, these new companies simplify banking, loans, and insurance to make them accessible to everyone.   

There is a lot of competition within the fintech sector, and standing out is the key. So building the right marketing strategy can put your fintech company on the map. Here are some of our favorite fintech marketing trends you should try out!

What is fintech marketing?

Even though fintech marketing might seem like a brand new thing, it still has the basic features we are familiar with. Its primary goals are to develop a trusting relationship with the customers, boost traffic and conversion, and help the business grow.

Fintech marketing is closely related to financial technology companies and uses specific tools to help these businesses stand out from the competition. And the competition is constantly growing. Therefore, it is crucial to have a solid marketing strategy in place as soon as possible.

Fintech marketing trends

Financial services are not an easy topic, so you might have guessed that fintech marketing strategies need to be slightly different than those you are generally used to. So let’s explore some of the biggest and most beneficial fintech marketing trends at the moment:

The importance of social media

Every successful marketing strategy involves social media, and fintech is no different. You might not be a fan of Instagram or Facebook personally, but remember that most of your target audience spends hours scrolling through the feeds every day.

The good news is that you don’t have to maintain multiple social media accounts. Instead, find the platform that is a favorite among your target audience. Then focus all of your attention on building a marketing strategy for that individual platform. As you already know, TikTok posts are entirely different than Instagram ones.

Therefore, create content that will attract your target audience. Also, nobody is stopping you from having multiple social media accounts, but it is best to zero in on just one at the very start and then expand. You will build brand awareness, which is extremely important for new fintech companies, and drive leads.

Invest in a mobile-friendly webpage

Fintech companies are at the forefront of technological advancements, and it is natural for them to do everything digitally. But one thing they should pay close attention to is creating a mobile-friendly webpage. The webpage needs to be optimized for smartphones and tablets.

Let’s take a look at some numbers – 70% of all internet traffic comes from phones, and 61% of users will completely disregard your website if it is not mobile-friendly. They will very likely check out your competitors.

And what makes up a well-designed mobile-friendly webpage? Enhance the user experience by keeping things simple. It means no intrusive popups and unnecessary widgets. Use fonts that are easy to read, and of course, don’t forget a call to action!

Educational content

Informative content is incredibly valuable across all social media profiles. Regularly delivering helpful posts and videos is the best way to make long-lasting connections with your customers. Of course, you have to know your audience before you make blog posts, videos, carousels, etc.

Fintech is quite popular among millennials, a well-educated generation without a vast knowledge of how the financial world works. The global climate in which they were brought up is to blame, but that doesn’t mean millennials don’t want to learn.

If they are your target audience, rest assured they will know how to use social media. Then your goal should be to give them the content they need, namely about finances. Your fintech marketing strategy could rely on high-quality videos and webinars too. Build trust with your target audience and generate leads through them.