The world of digital marketing is constantly evolving. SEO has been a part of it for a very long time, and it is the right way to put your business on a map. Successful digital marketing involves refining and polishing your marketing strategy to fit your target audience. And this is where visitor tracking comes into play.
Sure it is important to know your competition and what they are doing. However, analyzing the internal data is the key. It could help if you are not generating leads or having issues with conversion rates. Visitor tracking will tell you exactly what your audience likes and dislikes. So let’s begin!
What is the visitor tracking
Before we dive deeper into the subject, we need to explain what visitor tracking is. To put it as simply as possible, it is an analytics tool that can reveal details about users who visit your website. Today, this tool is essential for the success of an online business.
You will know the number of visitors, where they come from, and what they do on your website. This information could shape your future marketing strategies and guide you in creating better content that will be beneficial to your target audience.
Why you should try visitor tracking
Visitor tracking is the most accurate way to learn about your customers and their habits. In return, this data could help you think up a fully personalized experience for each visitor. Not to forget that you will know precisely what type of content works for your target audience.
The visitors will not be anonymous anymore. Instead, tracking allows you to get to know their browsing habits and how they interact with your website. As a result, you will get a complete profile of your ideal customer. Having this information could increase the conversion rate significantly.
Visitor tracking can do wonders for your SEO. Don’t forget to use the correct keywords for all posts and keep track of those that generate more leads. You will know how visitors found your webpage and which keywords resulted in a purchase of a service or a product.
The benefits of tracking website visitors
Now that you know why you should try visitor tracking, let’s take a look at some of the benefits that come with this tool:
Traffic in detail
Recognizing the source of your traffic can make your targeted marketing more successful. Visitor tracking will reveal plenty of details about your current audience. For instance, you will know if they found your website on social media or via Google search. Then you can filter the results to see if you have more visitors who use mobile browsers, and so on.
Using these options could help you create a picture of your average visitor and reveal their browsing habits. This information could completely change your marketing campaigns in the future and aid you in refining your content.
Fine-tuning the content
Content can make or break a business, so remember to always listen to your audience. Keep a close eye on posts they ignore and skip. This information is valuable because you will know what you need to change or remove from the website.
For instance, start by improving the SEO on the low-performing posts. It includes keywords and meta descriptions. If that doesn’t work, try rewriting or changing the content, and see if the numbers increase. The numbers are still not going up? Then say goodbye to those posts. Remove them from the webpage and come up with something more engaging.
Knowing the bounce rate
Measuring the bounce rate can help you increase the conversion. Bounce rate is the percentage of visitors who close or leave your website. An average bounce rate is somewhere between 41% and 55%. However, aim to keep it within 26% and 40%. Visitor tracking can tell you which content you need to change or update to keep visitors on your website.
