The world of content marketing is rapidly evolving, mainly because it’s one of the most effective ways of reaching a wider audience, promoting your content, and improving conversions. In recent years, video content marketing has also become prevalent because it has many benefits compared to traditional content marketing.
We’re not saying that one is better than the other; each of them come with their own sets of benefits. To create a comprehensive and effective marketing strategy, we highly recommend including both text and video ads to ensure optimal results. However, this article is dedicated to video content marketing, so let’s get right into discussing why you should implement it into your strategy if you haven’t already.
What Is Video Content Marketing?
As the name suggests, video marketing entails the implementation of video content to market your products or services. Videos are a powerful marketing tool because they effectively convey a message in under a minute.
Unlike traditional content, which is usually characterized by images and text, video marketing includes everything – motion pictures, sound, text, and still images. So, it’s basically an all-in-one solution that’s especially suitable for products and services that are difficult to explain.
Why Is Content Marketing So Important for the Success of Your Business
Here’s a quick rundown of why you should consider including videos in your marketing strategy:
It’s an Effective Storytelling Tool
If a still picture says a thousand words, imagine how many words and messages you can convey with a single video consisting of audio-visual elements – images, animations, sound, and text. Videos have the power to explain even the most difficult of concepts relatively quickly.
They’re especially great for having an emotional impact on your audience, just like movies, but in a much shorter and more easily digestible manner. Moreover, videos cater to different audiences, including individuals who aren’t tech-savvy and elderly audiences, which is usually much harder to reach.
Customers Love Video Content
Videos are everywhere – why? Because consumers absolutely adore them. Think about it; still, images simply don’t have the space to convey a message quickly and efficiently correctly. Text can get a message in a good way, but it’s much harder to digest. On the other hand, videos solve both of these issues rather easily. At the moment, Facebook videos get over 8 million views daily. That’s because they’re more immersive and require less brain capacity to process.
Your Conversions Will Increase
Over 85% of businesses have already implemented video ads in their marketing strategies. This just goes to show how effective video marketing really is. Your conversions will increase, and statistics support this claim – including videos in your ads or service pages was shown to increase conversions by a staggering 144%.
If your product or service is difficult to explain, you’ve probably faced many issues during your advertising efforts. However, explainer and how-to videos are a great way to introduce your audience to the product in under 20 seconds and spark their interest.
It’s Great for SEO
Search engine optimization is another reason why you should consider including videos in your marketing strategy. Google loves optimized videos, and if you do it properly, you have a good chance of appearing in top Google search results. Create a good and eye-catching thumbnail, include alt tags, a good CTA, and you’ll see how your conversions will increase rather quickly.
Videos Are Sharable
We live in a culture where shares dictate the success of your ads. If your content is being shared, the audience likes it. And, no other content type is being shared more than videos. So, if you want to get a piece of that cake, hurry up and create your first video ad.
As you can see, video marketing is an effective way of explaining your vision, product, or service. It comes with many benefits and little to no downsides, so many successful businesses implement it in their marketing strategies. So, if you want to stay ahead of your competition, make sure to include videos in your daily marketing activities – your conversions will skyrocket, your content will be shared, and you’ll grow your audience more easily.